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How the listing process works

Seven steps from choosing a package to sitting at the closing table. Every decision stays yours, and every step is handled virtually.

  1. 1Choose your package and startTell us the property address, choose how much of the sale you want handled, and pay the package fee to begin. It is refundable in full until your listing goes on the MLS. Where a package has an amount due at closing, it is charged only on a closing, so no sale means none of it is owed. Add-ons are contracted separately with Michigan For Sale LLC and are billed when they are booked.
  2. 2Complete the property questionnaireRoom dimensions, taxes, utilities, inclusions and exclusions. It saves as you go, so you can finish it in more than one sitting.
  3. 3Upload your photographsOr we schedule the photographer if your package includes one, or you add photography from the add-on menu.
  4. 4Review and signListing agreement, seller’s disclosure statement, and lead-based paint disclosure where the home was built before 1978. All signed electronically.
  5. 5Broker review and MLS entryThe broker checks the data for accuracy and enters the listing, as soon as 48 hours from receiving complete paperwork and photographs. From the MLS it syndicates to Zillow, Realtor.com, Redfin and the other major portals through the same feed every brokerage uses.
  6. 6Showings beginShowings are scheduled through ShowingTime. On MLS Listing and Offer Support you manage them yourself. On Full Service we coordinate them for you.
  7. 7Offers, negotiation and closingWho receives offers, who explains them, who negotiates and who drives the transaction to closing all depend on the package you chose. The package cards set out exactly which of those we handle and which you do.

How long it takes

The clock starts when we have everything, not when you sign up. With signed paperwork and your own photographs in hand, most listings are live within 48 hours. If we are arranging photography, add the time it takes to book and edit the shoot.

Same-day MLS entry is available as a $99 add-on when the file is already complete.

What we need from you

  • Property detail. Room dimensions, year built, taxes, utilities, and what stays with the house.
  • Disclosures. The seller’s disclosure statement, and lead-based paint disclosure for homes built before 1978.
  • Photographs. Yours, or ours if you add photography.
  • Access. How showing agents get in. A lockbox is the usual answer and is available as an add-on.

What you decide

List price, what concession if any you offer a buyer’s agent, which offers to counter, and whether to accept. Those decisions are always yours. How much we help you make them depends on your package.

Common questions

How long does the paperwork take?
The property questionnaire is the longest part, and it saves as you go so you can finish it across more than one sitting. Most sellers get through it in under an hour.
Who handles showings?
Showings are scheduled through ShowingTime. On MLS Listing and Offer Support you manage them yourself. On Full Service we coordinate them for you. Who a buyer's agent deals with on an offer is set out on the package cards.
What happens when an offer comes in?
On MLS Listing, offers come to you directly and you read and negotiate them. On Offer Support they come to us and we explain what they say. On Full Service we negotiate for you. Accepting, countering or rejecting is always your decision.
Can I change the price once it is listed?
Yes. Submit a change request from your dashboard and a licensee enters it on the MLS. Change requests are unlimited with every package.
What if I get an offer from an unrepresented buyer?
It is handled the same way as any other offer for your package. Whether you offer any concession to a buyer’s agent is a separate decision, negotiated in the purchase agreement.

Ready to list? Tell us the address and what you want handled. We will verify your address is in our service area, recommend a package, and send the listing agreement before anything is paid.

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